Privacy policy

PRIVACY POLICY

Last Updated: May 24, 2026

1. Introduction

This Privacy Policy (“Policy”) applies to websites and mobile applications owned and operated by La Perla de Mari, LLC (referred to herein as La Perla de Mari, “we,” “us” or “our”) that link to this policy. This Policy describes how we collect, use, share, and safeguard your Personal Information obtained through our website (laperlademari.com), mobile stores, social media, and client services.

2. Changes to this Policy

We may update this Policy from time to time to reflect changes to our practices or for legal reasons. We will post the updated Policy on this page and update the "Last Updated" date above.

3. Information We Collect 

“Personal Information” is information that identifies, relates to, or could reasonably be linked to an individual. We collect the following categories of information:

  • Identifiers: Name, shipping address, billing address, email address, phone number, IP address, and account usernames.

  • Commercial Data: Products viewed, items placed in your shopping cart, purchase history, and transaction details.

  • Financial Data: Payment card information and billing details (processed securely via our third-party payment gateways).

  • Device & Network Data: Browser type, operating system, time zone, cookie data, and how you interact with our website.

4. How We Collect Your Information:

We collect your information through three primary methods:

  • Directly From You: When you make a purchase, create an account, sign up for newsletters, or contact customer support.

  • Automatically via Tracking Technologies: We use cookies, log files, web beacons, and pixels to track your activity on our store.

  • From Third Parties: We receive information from our processor, Shopify, and behavioral advertising networks.

5. How We Use Your Personal Information

We use your data to fulfill orders, improve our store, and communicate with you:

  • Order Fulfillment: Processing payments, arranging shipping, and providing invoices or order confirmations.

  • Risk Mitigation: Screening orders for potential risk or fraud (specifically using your IP address).

  • Marketing: Providing you with targeted advertisements, promotions, or product updates based on your preferences.

  • Customer Support: Responding to your questions and resolving order issues.

6. Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us run our business:

  • Shopify: We use Shopify to power our online store. You can read how Shopify uses your Personal Information here.

  • Payment Processors: Your payment data is shared with processors (like Stripe or PayPal) to complete transactions.

  • Analytics and Advertising: We use Google Analytics to understand how customers use our site. We also share data with advertising platforms (like Meta or Google) to serve targeted ads.

7. Your Rights and Choices

Depending on where you live (e.g., California, Virginia, or the EU/UK), you may have specific rights regarding your data:

  • Access & Portability: The right to request copies of the data we hold about you.

  • Correction: The right to request that we fix inaccurate information.

  • Deletion: The right to request that we erase your personal data.

  • Opt-Out of Selling/Sharing: The right to opt out of targeted advertising and data sharing. You can exercise this by contacting us directly.

7.1 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

  • Right to Know and Access: You can request a list of the categories and specific pieces of personal information we have collected about you over the past 12 months.

  • Right to Delete: You can request that we delete the personal information we have collected from you, subject to certain legal exceptions.

  • Right to Correct: You can request that we correct inaccurate personal information that we maintain about you.

  • Right to Opt-Out of Sale or Sharing: We do not "sell" your personal information for money. However, we do "share" your information with advertising partners for targeted, cross-context behavioral advertising. You can opt out of this sharing by clicking our "Do Not Sell or Share My Personal Information" link on our homepage or by enabling a Global Privacy Control (GPC) signal in your browser.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

7.2 European Union and United Kingdom Residents (GDPR/UK GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill orders, process payments, and ship products you purchase from laperlademari.com.

  • Legitimate Interests: To protect our store from fraud, improve our services, and manage customer relations.

  • Consent: For marketing emails and certain cookies where you have explicitly opted in.

Your rights include the right to access, correct, erase, restrict, or object to the processing of your data, as well as the right to data portability. If you wish to exercise these rights, please contact us using the information below. Your data will be transferred outside of Europe to Canada and the United States via Shopify’s secure data transfer mechanisms.

7.3 How to Opt-Out of Targeted Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising on the specific networks we use by visiting the links below:

  • Google: google.com

  • Meta (Facebook/Instagram): facebook.com

  • TikTok: tiktok.com

  • Digital Advertising Alliance: You can also opt out of multiple ad networks simultaneously by visiting the Digital Advertising Alliance’s opt-out portal at: aboutads.info

8. Data Retention

When you place an order through our store, we will maintain your Order Information for our records unless and until you ask us to delete this information. La Perla de Mari, LLC retains Personal Information as long as necessary to fulfill the purposes described in this Policy, or as required to comply with applicable laws, legal holds, and other legal obligations (including contractual obligations). We also retain data to resolve disputes, enforce agreements, meet operational requirements, and fulfill your requests.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process it; and whether we can achieve those purposes through other means. Once the retention period expires, and if not otherwise required to retain the information by law, we will securely delete or de-identify your Personal Information.

9. Contact Us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or mail:

  • Email: info@laperlademari.com 

  • Mailing Address: La Perla de Mari, LLC, 5547 Fort Caroline Rd., Jacksonville, Florida 32277